Head of Sales (Fractional)
Penetrate market strategy with a clear execution plan. Build and lead direct, indirect, and hybrid models; set ICP/territories, comp, enablement, and pipeline governance.
Dental • Startups → $10M
Launch, penetrate, and scale revenue—faster.
I help dental startups go from inception to meaningful revenue by blending strategy, execution, and daily management metrics. Engage a fractional Head of Sales / Partnerships / Commercial Strategy and get an operator who delivers results—not just slides.
What I Do
Comprehensive model delivery: Strategy → Execution Plan → Daily management metrics. Data‑driven models blending human and digital agents to compress time‑to‑results.
Head of Strategic Partnerships
Identify, negotiate, and activate premier reseller & co‑opetition partners. Create playbooks, joint value props, and shared revenue mechanisms.
Head of Commercial Strategy
Design the commercial system: ideal day, KPIs, and daily management metrics that translate into consistent, sustainable revenue outcomes.
Selected Outcomes
$15.5M
Revenue scaled from inception
Top‑tier
Reseller partnerships established
Leader
Segment‑leading results for partners
Win‑win
Meaningful co‑opetition revenue share
Who I Serve
Dental companies from startup through $10M revenue looking to launch new products, penetrate markets, or scale repeatable growth.
- Founders needing immediate commercial leadership
- VC‑backed teams preparing for scale‑up milestones
- Operators seeking channel & distribution leverage
Engagement Models
Simple, flexible, and outcomes‑oriented.
- Project‑based for targeted initiatives
- Retention‑based for ongoing leadership
- Quarterly OKR cadence with dashboards & reviews
Why Work With Me
Operator first. I build systems that teams can run on Monday morning—clear ICP, territories, plays, partner motions, and daily metrics. I’m hands‑on with enablement, pipelines, and deal strategy while staying accountable to revenue and unit economics.
- Strategy translated into enablement, management rhythms, and dashboards
- Distribution expertise: direct, indirect, hybrid models that actually work
- Proven in dental: category launches, partnerships, and P&L impact
Free Initial Consultation
Fastest path: call my mobile. Or email/LinkedIn if you prefer.